The HCP CRM Campaign Operations Project Manager is part of the Digital Lab and will be responsible for the day-to-day management, oversight and optimization of our Healthcare Professional (HCP) 1:1 marketing programs reporting to the Associate Director, Campaign Operations
Responsibilities include:
• Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
• Learn the business for the respective therapeutic areas/brands
• Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
• Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
• Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
• Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
• Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
• Prepare quarterly campaign audits and campaign performance SLAs and review with Associate Director
• Identify any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary
• Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.
• Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.
• Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders
Key Leadership Competencies:
• Positive “all for one” approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns, fast, grasps the “essence” and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and open to suggestions.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.
• Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Qualifications:
• Bachelor’s Degree in Business or Marketing or equivalent experience
• 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
• Minimum of 3 years of hands-on work experience in client service, account or response management discipline
• Digital marketing or interactive agency experience is a plus
• Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.
• Excellent written, verbal, and interpersonal communication skills to effectively work with team members
• Analytical ability to identify optimization opportunities and program related issues
• Enthusiastic, solution-oriented attitude in accepting work/new challenges
• Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook
What are the top 3-5 skills, experience or education required for this position:
1. 2+ years of recent experience in CRM Email marketing project management experience within an agency setting is a must. (Example Agencies: Merkle, Epsilon, Leo Bernette) Background in Pharma CRM/Digital Marketing is a plus
2. Experience within a CRM platform, marketo is preferred
3. Client facing presentation skills (driving data driven results & providing insights, leading client meetings, confidently speaking to capability offering)
4. If possible, experience in managing a project management tool, smartsheet preferred.
5. High attention to detail & communication skills with cross functional stakeholders.
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