Job Description
Job Description
Job Description
Job Overview
We are a New York-based food and beverage management company operating multiple restaurant brands across the United States. We are seeking a creative, business-minded, and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand awareness and competitiveness, and ensuring consistency across all brand touchpoints.
Key Responsibilities
- Brand Positioning Analysis
Conduct market trends and competitive analysis to define brand positioning and develop brand strategies. - Brand Identity Design
Oversee the design and optimization of brand visual identity to ensure consistency. - Brand Marketing & Campaign Execution
Plan and execute marketing campaigns to elevate brand visibility and market impact. - Brand Influence Enhancement
Strengthen brand influence in target markets through multi-channel strategies. - Customer Experience Optimization
Improve customer experience to boost brand loyalty and satisfaction. - Restaurant Performance Support
Align brand strategies with revenue goals to drive restaurant performance.
Qualifications
- Education
Bachelor’s degree or higher in Marketing, Business, Communications, or a related field. - Experience
Minimum 2 years of experience in the food & beverage industry or similar roles, with a focus on branding/marketing. - Language
Fluent in Mandarin (written and verbal) – a mandatory requirement for cross-team collaboration with China/US teams . - Project Management
Strong organizational and project management skills to handle multiple tasks efficiently. - Creative & Strategic Thinking
Ability to merge innovative ideas with actionable strategies. - Collaboration
Team player with excellent communication skills to work in a multicultural environment. - Business Acumen
Ability to align brand strategies with overarching business objectives.
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